01.04.2021-2023

WAYRA UK

Shaping programmes

While at Wayra, I played a pivotal role in shaping the identity of the programs conducted in collaboration with esteemed clients such as Hyundai and GE Healthcare. This involved working closely with brand guidelines and coordinated with the global team to drive various brand initiatives. Additionally, I contributed to refining the company's messaging, optimizing the website, and developing a comprehensive content strategy.